Wellness Products On The Rise

Did you know that the health care business is really the sickness business? In one of his books, best selling author Paul Zane Pilzer explains how the $1.4 trillion we spend annually on medical care has very little to do with preventing illnesses or being healthier. Rather, it is spent on treating the symptoms of sickness. For instance, 61% of us are overweight these days. People who are overweight suffer from vitamin deficiency, fatigue, arthritis, or other ailments, all of which result from poor nutrition. And money needs to be spent to treat these ailments. Health and wellness has become our primary need. We should focus on wellness before we need treatment. Here's Mr. Pilzer's definition of wellness:

"I define 'wellness' as money spent to make you feel healthier, even when you are not 'sick' by any standard medical terms. To make you stronger, to make you see better, to make you hear better, to fight what we might call the symptoms of aging."

Mr. Pilzer predicts health and wellness to be the next trillion dollar business. When you look at how the remaining 39% of us are increasingly paying for products that will keep us younger, paying for fitness equipment, and even paying for personal trainers, it is easy to agree with his predictions. But the really good news is that ... because people are willing to pay more for the best products on the market that will keep them younger, wellness companies are providing higher quality products. Products that work well! Companies whose sole business is wellness usually have better quality control.

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